ITV's Tactical Prints Raise Awareness of Rising Loneliness Rates

Uncommon have created a new striking tactical print ad to launch the return of Good Morning Britain’s ‘One Million Minutes’ campaign. The award-winning initiative from ITV aims to end loneliness and will be going virtual this December marking its fifth anniversary.

Amid lockdown and isolation, 2020 has been a year of missed moments with family, friends and colleagues, and as Covid-19 continues ITV are asking the nation to pledge our time to stop loneliness becoming the next pandemic supporting Britain Get Talking.

The print work created by Uncommon, shows the grainy reflection of someone watching Piers and Susanna on TV alone, paired with the powerful copy ‘We shouldn’t be your only company. But for millions of people, that’s exactly what we are.’ The print ran across titles such as The Guardian, Daily Mail, The Times, Metro and The Guardian to launch ‘One Million Minutes’. 

As in previous years, the campaign will run across the month of December with the pledge button still the core focus and our ultimate aim to raise as many minutes as possible for volunteering. ITV have teamed up with charities including; Alzheimer’s Society, Captain Tom Foundation, Grief Encounter, Once Upon a Smile, Re-Engage, The Not Forgotten and the Royal Voluntary Society. 

If you would like to play a part in ending loneliness visit: ITV.com/GMB on December 1st and get pledging.